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Adventure Treks - Three Decades of Dedication

When you build an institution that lasts almost 30 years under your leadership, it tends to get a bit personal. That’s the case for John Dockendorf. Under his leadership, Adventure Treks Inc. operated as one of the best-known teen outdoor programs in the nation. Attendees of Dockendorf’s program come from the entire continental U.S. as well as over 25countries overseas. All to engage in, growth-oriented outdoor experiences and participate in wilderness adventures located in some of the best wild areas of the U.S. as well as Alaska and British Columbia.

The Adventure Treks program became a significant operation. He employed over 70 outdoor educators annually as well as a full-time office and support team. He consistently retained the highest student and instructor retention rates in the outdoor industry because of the close family community atmosphere he created. The program was versatile and flexible, even able to operate in a different format during the 2020 COVID shutdowns. This was based on the program’s already existing reputation of safety and flexibility that had lasted almost three decades Dockendorf retired from Adventure Treks in 2021 passing the tradition of excellence and outdoor education on to his longtime director, Dave McGlashan.

In addition to Adventure Treks, John and his wife Jane reopened Camp Pinnacle in 2011. Pinnacle was a legacy summer camp founded in 1928 that had fallen upon hard times and closed in 2010. The Dockendorf’s and partner Steve Baskin, owner of Camp Champions in Texas, completely remodeled the facility with a $4M renovation over ten years and restored Camp Pinnacle’s legacy, renewing its reputation as one of North Carolina’s favorite summer camps. Pinnacle now fills its camper roster for the summer a year in advance. The Dockendorf’s passed the leadership of Camp Pinnacle to the Baskin’s and directors, Fayssoux and J G Moss, after summer of 2021.

In 2018, Dockendorf purchased Bold Earth Adventures, moving it from Colorado to North Carolina. Along with Directors josh Goldbach and Hayley Hucks, they completely redesigned the company and improved safety systems, while maintaining all the best aspects of the paganizations 40-year culture. Dockendorf passed Bold Earth off to Goldbach in 2021 after weathering the pandemic and reorganizing it for continued success.

Going Further and Impacting Exponentially

Dockendorf first started making a community presence in Western North Carolina on the Flat Rock Park Development Committee which turned a 62-acre golf course into an incredible community park. Dockendorf also steered the playground development committee and Flat Rock is now home to one of the finest playgrounds in all of North Carolina. Dockendorf has served as a board chairperson for Mountain Community School as well. He played a key role helping launch the French Broad River Academy, an outdoor based middle school in Asheville.

John Dockendorf's community service expanded while he continued his commitment and engagement at Adventure Treks and Camp Pinnacle. Starting in 2015, Dockendorf, already a civic leader, was elected to the Flat Rock Village Council. As transportation representative for Flat Rock, Dockendorf worked on region wide transportation and Greenway issues as a representative on the French Broad Metropolitan Planning organization and its prioritization committee, He also served on the Henderson County Transportation Advisory Committee. All of these roles constituted some of the greater contribution Dockendorf provided his constituents. By 2019, the commitments and accomplishments had become significant, and Dockendorf started to tailor things down, as he approached an early retirement, with hopes of returning to his earlier skiing and whitewater days.

Surrounding Oneself With Personal Support

Dockendorf’s family has been his driving force. Marrying Jane Ganey Dockendorf in 1999, the couple have raised and been parents to their four children - Charlie, Ave Rees, Ella, and Audrey. The kids, ranging from 16 to 22 now, are starting their own lives, but John and Jane have built an entire world of education, training, and efforts to make a path for their kids.

As John and Jane explore the next steps in early retirement, they share time between Hood River, Oregon and WNC. Dockendorf’s goal is to help his children take their next steps as adults, ski his age every winter, and through his new company, Dockendorf Consulting, help young entrepreneurs in the outdoor, travel and service industries grow their businesses and succeed.

Portfolio

John Dockendorf Portfolio